The mission is to promote individuality to contrast modern conformity.

In my everyday life I, and many others, continuously absorb creative works, be it newspaper articles, radio programs, songs, advertisements, movies, and so on and so forth. When I take these things in, I find it really irritating that most songs say the same sorts of things, most news articles use the same sources and writing techniques, most advertisements appeal to the same things and often lie, most movies have the same characters, have similar plots, and promote the same culture and so on and so forth. This lack of imagination is everywhere in our broader culture. I think too much is dependant on the approval of high and mighty political and commercial powers. We often end up shaping our image into their image which is tried tested, and commercially accepted. I don’t want to hear tried and tested, and I don’t give a damn about commercially accepted. DO WHATEVER YOU WANT TO DO!

I think we lose the essence of our work – ourselves - when we conform to these accepted practices. Our value to our culture is the positive change we can bring. Change will not occur through conformity. 
  

This is a site where you can have your unique ideas, perspectives, and philosophies brought to the world unhindered. It is a celebration of the new and a dropping of the old.